It stands to reason that when three greats of cricket fans will want to get a hold of the magazines featuring them. ACP’s Inside Cricket featuring Shane Warne on the cover has done exceptionally well as did Alpha last month for News Ltd. While McGrath and Langer are greats of the game, it is Warne who sells magazines. Oh, and newspapers for that matter.
We have used the focus on Warne to draw attention to the range of cricket and other special interest sports magazines we sell. The sports category is surging as a result.
Newsagents need to be opportunistic like this every day. While we create feature displays around single titles as requested by publishers, we can also do well by creating feature displays based on major events and feature a range of titles. This better demonstrates our point of difference over others selling magazines.
Even though he has returned from the game Shane Warne will sell newspapers and magazines for years to come, thankfully.