JPG Magazine has cleverly reinvented itself as a community driven publication. Yes, the website exists to gather content and voted to determine the content of the printed issue. Winning photos are published in a bi-monthly print magazine and get US$100 plus a free one-year subscription. While it’s not new, this idea of letting the community vote on content, it is new in the magazine space. It makes for a very dynamic product which, in theory, should achieve excellent sales. So, the website feeds the magazine which, in turn, feeds the website.