We have returned Hooked to NDD without putting it on the shelf. At $29.95, with a shelf life of four months, requiring two display pockets and with our fishing category already well stocked there is no room at the inn for this baby.
We need a magazine czar who decides which titles have access to the newsagent network. Currently, publishers shop the three distributors until someone is prepared to take the title on for the right fee. We are foolish enough to give them our real-estate and labour for free.