The top third of a magazine cover is crucial to sales in newsagencies. Traditional magazine racking means that it is only on the flat stack that the full cover is seen. The eye level view is as shown in the photo above. I mention this today because of this week’s NW magazine.
To my untrained eye the cover of NW this week seems incomplete – certainly compared to the other weeklies. It feels like a departure for the title, not as busy as usual. Others have commented so I’m not alone on this. Sales are the only measure which matters.
While NW does not have the volume of Woman’s Day and New Idea, it’s an important weekly title given the demographic it attracts.