Hastings Newsagency in Victoria has distributed a promotional newspaper around its area. It’s brilliant. Inside are local stories mixed with stories about products and services connected with the newsagency. It’s an excellent initiative and a perfect example of local area marketing. They even got some local businesses ton support the newspaper with ads.
Using the newspaper format connects well with what a newsagency is known for. It’s the kind of local marketing newsagents need to use to compete with the majors and to deepen their community connect. It’s great.
This newspaper campaign is an idea worth copying. Well done Hastings Newsagency.