Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Stoner magazine exploits newsagents

Mark Fletcher
January 24th, 2007 · 10 Comments

Stickypoint is “Australia’s latest and greatest cannabis magazine” – or so says their website. Distributed to newsagents today by Wrapaway, Stickypoint is another new title exploiting the low barrier to entry to the lucrative newsagent channel.

stickypoint1.JPGNewsagent generosity or stupidity allows Stickypoint to launch with little downside. Newsagents become their marketing arm and bankers. We guarantee eyeballs seeing the title and provide cash flow in advance of sales. Where else could a small publisher get such gifts?

Then there Stickypoint itself. I’d be surprised if there is a commercial market for a cannabis title. I received six copies and would be surprised to sell one – not because of any view I have about the subject matter but because of my demographic. This magazine was released to retailers in December. Newsagents have received their copies today. That suggests to me that we are their second tier retail channel. I can imagine the attitude – yeah, send it to newsagents, it costs us nothing!

stickypoint2.JPGStickypoint is a two cover magazine. The first cover (above) is the more traditional and the second (left) is chasing the girlie market. Neither title works visually in a newsagency. No matter where we place it, Stickypoint will look bad thanks to its low production values and a very dark cover.

It is disturbing that Wrapaway have entered this niche title space. The last thing newsagents need is another magazine distributor playing at this end. I hope everyone returns their Stickypoint stock right away and sends a message to the publishers and distributors.

I have retuned my 6 copies of Stickypoint and will not pay the amount invoiced. I did not order the title so why should Wrapaway have access to my cash?

I wonder if they approached Coles and Woolworths? Woolworths could carry the title as part of their renewed interest in farmers.

0 likes

Category: magazines · Newsagency challenges

10 responses so far ↓

  • 1 Matt // Jan 24, 2007 at 5:08 PM

    I guess they went to the same “distribution school” as NDD.

    Both send crap that no-one wants to read!!

    0 likes

  • 2 michaelj // Jan 26, 2007 at 12:29 PM

    I read the magazine and as a non-smoker/ endorser, i found it quite interesting and insightful.
    As a melbourne newsagent, I have found Stickypoint is being well received!
    Have you actually read it or is this an emotive argument?

    0 likes

  • 3 mark fletcher // Jan 26, 2007 at 12:51 PM

    I have looked at the magazine and decided it’s not for my shop based on what sells here and my demographic. My issue is the the use of newsagents to launch a fringe title with us taking the financial risk and not the publisher.

    0 likes

  • 4 Matt // Jan 27, 2007 at 4:18 PM

    My argument is similar.

    I know this will not sell in my shop.

    I find it disturbing that you have to ask Wrapaway to increase supply on foreign papers; but they are able to oversupply me with a magazine like this; when I didn’t even ask to receive it.

    I am not attacking the magazine; I am attacking the people who distribute; there needs to be better communication and understanding in the allocation of titles like this.

    0 likes

  • 5 Stickypoint writer // Jan 28, 2007 at 9:33 PM

    It wont sell in your shop, or it wont be sold?
    I’m not attacking newsagents, I’m attacking the ignorant bigotry I’m confronted with every single day of my cannabis-law-reform-seeking life.
    Leave it on the shelves and let the public decide.

    0 likes

  • 6 mark fletcher // Jan 28, 2007 at 9:36 PM

    It’s already available in shops closer to cannabis consumers. My shop is deep in Melbourne’s East. It will not sell. besides, why should I fund the risk of trying to find an audience? If the publisher is so sure let them pay for my shelf space and labour.

    0 likes

  • 7 Steve Thomas // Feb 12, 2007 at 3:54 PM

    To say you don’t have marijuana users in your demographic is total ignorance , maybe leave a few out and make some new customers.
    It’s a shame you were ” force fed ” the magazine and can undrstand your woes in that regard.

    0 likes

  • 8 Kymbrickie // Apr 17, 2007 at 9:25 AM

    Shame on you all for trying to RIPE US All Off And treating us your EX Loyal READERS As ASSes Will NOT BUY ANYMORE SO PUT IT WHERE THE SUN DONT RAISE Kymbrickie Kill

    0 likes

  • 9 Kymbrickie // Apr 17, 2007 at 9:26 AM

    Shame on you all for trying to RIPE US All Off And treating us your EX Loyal READERS As ASSes Will NOT BUY ANYMORE SO PUT IT WHERE THE SUN DONT RAISE Kymbrickie Kill

    0 likes

  • 10 kris // Apr 9, 2008 at 11:37 AM

    Hi i am kris just want to know if your mag was interested in doing a article on our group.We are willing to pay.We are bout two years into it now,we just did a show wit tech 9 an potluck when they made it to the east coast.An we have a full cd out now,thanks for your time have a nice day.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image