Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Fighting visual noise in retail

Mark Fletcher
January 29th, 2007 · No Comments

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Newsagencies are visually noisy making it a challenge for publishers and other suppliers to gain consumer attention for their products. New Idea this week cuts through with their yellow on black masthead. It actually helps Woman’s Day when situated next to each other.

The latest issue of Real Living, out today, was a surprise in the other direction – at first glance the cover looks washed out – see the photo of our feature display below. However, once we put the stock into the shelves next to other titles it stands out very well. Indeed, better than the more colourful titles. It’s an example of how pulling back visually can work well.

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This issue of Real Living is one which works better without a feature display or, maybe, with backing colours which better support its soft tones.

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