NDD is the worst magazine distributor from a newsagent cash flow perspective according to the 2006 magazine sell through rate data I have sitting on my desk. I’ve been trawling through this data from many newsagencies seeking a fair and accurate subset to share with the Australian Newsagents Federation for use in their representations to government and for another project within my software company. Across the board in 2006, NDD magazine sell through rates were lower than those for Network and Gotch. This means that NDD is tying up more newsagent cash as a percentage of its total newsagent billings than any other company.
In most newsagencies I have data for, the NDD sell through rate is below 50% for the whole year across all categories. This is unacceptable for a company with exceptional IT systems and a wealth of sales data from newsagents which can guide it to provide more equitable scale out to newsagents.
NDD clearly does not respect the newsagent channel otherwise it’s sell through rate average would be significantly better.
To the NDD folk reading this and angry at what you will again claim is my ‘bashing’ of NDD. Treat newsagents with commercial respect and you won’t be embarrassed by the harm you are doing to the small business newsagency channel.