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Anna Nicole not big news in Oz

NW and Famous have Anna Nicole Smith cover stories this week and sales are average. Given the TV and newspaper coverage I expected to see spikes for both titles but it’s not happening. It could have something to do with the nature of the story – it is changing so fast that consumers know that the magazine stories will be out of date already. I am surprised that neither title has updated the story on their website since Feb. 9.

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