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Newspaper masthead trash

The Age today has another post-it type ad stuck above the masthead. It’s covering the promotion of a free DVD they are giving with the paper today which is odd.

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The publisher needs to understand that these post-it notes frustrate customers. Just look at how many are removed at the counter or outside the shop and thrown on the ground.

Also, as a retail only newsagent I don’t want to help the publisher convert retail sales from my shop to home delivery sales.

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Newspaper marketing

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  1. clem

    Maybe a staff member could flick them off while stacking them? A quick ruler swipe along the top of each paper from the rolled over side may not take too long. Would it take longer to pick up the rubbish from the floor near you door, when you have time that is. Until then those post it notes will make your doorstep look like crap.

    I know this would take time, but it is a simple solution.

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