We’re promoting the $33 million Powerball lottery jackpot in key non lottery traffic areas of the shop this week. The size of the prize and that Powerball usually produces fewer to share division 1 has heightened customer interest. So, we’ve created in-store materials of our own to punch the excitement for us and our customers. Here’s what we have done at the front of the shop:
Above our top selling magazines:
At our front-of-shop magazine display:
At our newspaper stand:
And, at our main non lottery sales counter:
We spent $50 on the balloons and $10.00 on colour copies of the posters Tattersalls provided us. This investment will generate an exceptional return, especially from infrequent gamblers – those who only jump in when the prize jackpots like this. The theatre created by the materials will also drive non-lottery sales.