A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Traffic jam for caravans and camping

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Driving toward Caulfield Racecourse today I noticed a long line of cars, snaking back well over a kilometre. The car parks were almost full and the traffic was stopped. It turns out that they were headed to the racecourse for the Caravan Camping and Touring Supershow. I had no idea that caravans and camping were so popular. We sell caravan and camping magazines and sales are okay but not as good as the traffic jam suggested. It’s got me wondering what the disconnect is here because I want the people in the traffic jam coming to my shop to buy their magazines.

The traffic jam shows there is a market and I am sure these people want to connect with their interests outside of the show season. I can help with that through the magazines I have. Hmmm…

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