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Newspaper uses print to drive online traffic

The Washington Post has just concluded a 27 part series on US lobbyist Gerald Cassidy. What is interesting about this series is that the first installment was in the print edition and all subsequent installments were published online. It’s a smart move because the publisher wins kudos for an extensive work yet does not have the high cost associated with print to publish. I wonder if we will Australian publishers start a series in print and continue online only?

The Inspire Action blog has some interesting comments about the Washington Post move.

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Media disruption

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