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Newspaper home delivery for 5 cents a day

Piet Bakker’s Newspaper Innovation blog reports that the New York Post is offering home delivery on subscription for US$13 a year or 5 cents a day. We have a way to go here in Australia before we hit 5 cents a day – except for the university, football club and gymnasium deals.

One outcome of the new media laws could be a more competitive newspaper marketplace and lower newspaper subscription costs – and a drop in what newsagents are paid to provide the service. Newsagent leaders are likely to accept this as their view in the past has been that anything, even a loss, is better than nothing.

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Newspaper marketing

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