We’re using the time between Easter and Mother’s Day to really push the newsXpress Hot Stationery Deals offer. This flyer has gone out with the local paper this week to houses around our centre.
The promotion has hit at a good time because we have considerably overhauled our stationery range. We have the promotion product on display in a high traffic area in the shop and it’s moving. It’s also encouraging people brought in by the promotion shopping our stationery aisles.
We’re expecting to run one of these promotions every eight weeks, in between ink and toner promotions.