We’re running a one day magazine promotion to support Australian Women’s Weekly. Any customer buying Take 5 and That’s Life can purchase AWW for $2.00. The team member selling the most will receive a gift as a reward for their effort. Central to this mini campaign is us talking with our customers about AWW. We’re funding the promotion ourselves and promoting it over the counter and on a stand at the front of the shop.
AWW is doing it tough and we felt that an over the counter offer like this could reacquaint some of our Wednesday regulars with the iconic title. I appreciate the offer may be seen by some as devaluing the brand. My view is that having a stack of product on the shelf and not moving for the month is as devaluing.
Hi, Mark.
Are you selling AWW below the cost?
Retail price = 2.7 + 2.7 + 6.4 = 11.8
Wholesale cost = 11.8 x 75% = 8.85
You charge customer: 2.7 x 2 + 2 = 7.40
Cheers,
Sunny
Sunny you’re right. It’s a choice we have made to drive sales of AWW.