New Woman magazine this month is fat. Well, wide. So wide in fact that it takes two pockets to display. The free umbrella stuck on the side is too big to fit into a single pocket.
I like the giveaway but hate the way they have gone about this. It makes retail display challenging and leads to mess. However, I know that putting the umbrella behind the counter would dilute the benefit of the giveaway.
I believe the correct term is clinically obese 😉
Even if the umbrella have been stuck on the cover there is still the problem with it’s depth. They may have done better by providing newsagents with CDU.