The Kroger supermarket group is replacing magazines at the checkout of its 2,500 stores with financial products according to this report.
While I understand the important role supermarkets play in the magazine retail mix, it frustrates me knowing how much publishers pay, directly and in-kind, to have their product in premium position. 4,600 newsagents provide premium positions for no additional charge. One day, the major publishers will realise the value of that support.