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Sophie Randall Cards and Gifts update

It’s been six weeks since we opened our Sophie Randall Cards and Gifts business in the same centre as our newsagency. The planning for this start-up is bearing good results. Sales are tracking well across all categories.

The average sale value is $12.50. Single item sales occur less than 20% of the time. Labour costs are under control as are other overheads. GP is above our target. We’re finding the business delivering a significantly more efficient business model.

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We’ve experiences some shrinkage and have installed a camera system to help address this. We’re doing more lay-by business than expected.

Importantly, we’re not experiencing any cannibalisation of our newsagency which is on the level above.

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