In Hobart this morning I noticed this shingle above Liverpool Street Newsagency. While it’s what the publisher would want and reflects an industry standard, I wonder about its relevance for the future of newsagencies:
Liverpool Street Newsagency is doing what most newsagents do – using use the newspaper brand to ‘sign’ the newsagency.
Given flat and falling newspaper sales and other changes in our product mix, it might be time for non branded (non newsXpress, Newspower etc) newsagents to develop shingles which put their business first rather than a single product of flat influence.