Is a bikini clad girl necessary to make PC Format sell? This pretty lass on the UK magazine does not have any connection to the contents of the PC magazine that I can find.
While I cannot recall how long PC Format has been using girls on the cover, I wonder if it is part of their strategy to counter falling sales in the computer category.
Some people have commented here in the past about the use of girls on computer and motorbike magazines so there is some negative feeling in the broader marketplace.