Limelight, Life Etc, Collectors and Gardening Australia from the ABC are strong magazine titles in their respective niches and therein lies a dilemma for the retailer. We’re driven to display each title in its appropriate category yet I suspect they would equally work in an ABC themed display stand. Such a display might see multiple titles purchased if, as I suspect, the titles are purchased sometimes for their ABC connection than the pure subject matter.
Take Collectors for example – it should be located at the back of the shop in the collectibles / antiques area. However, the TV show on which it is based is interesting to a broader audience that such an isolated category – yet I cannot justify display space for the limited quantity of this one title.
We might have a crack next week at an ABC themed display grouping the some of their titles together and therefore help the newer titles like Collectors find an audience.
Mark,
I tried it this morning and put it next to the Lotto counter and included Delicious. Result: sold the 3 copies of Collector that I had and that seem to be slow to move. Sold a couple more Life than I usually do by this amount of time since release date. I like trialling something like this from time to time and think its worth a go.
Cheers,
Angelo
Angelo that’s an excellent result. Well done. We have to look at our best traffic areas and leverage that into sales for other categories.
Mark