Melbourne Observer is a solid performing independent title in my newsagency. It’s customers are loyal, delivering good sales every week. This week there has been an excellent kick thanks to the 56 page tribute to radio man Keith McGowan. Take a look at sales in my newsagency over the first three on-sale days compared to the average for the last month:
While the Melbourne Observer would not be on the radar of many newspaper and magazine publishers, in my newsagency it is an important title because of the loyalty of its readers and the efficiency of the baskets in which it is purchased – rarely do people come in and purchase the Melbourne Observer and nothing else. It’s an example of an independent local title doing well.
Ash Long and the folks at Local Media, the publisher of Melbourne Observer, actively support and promote newsagencies and this is another reason I am happy to support the title.