We have our 100 copies of part 1 of the new Harry Potter partwork series right at the front of the busiest entrance to our shop. We know from experience that a bold display with partworks works. I’d expect us to be ordering more stock tomorrow – just like we have twice with Felicity Wishes.
Parts one and two of new partworks are impulse purchases, hence our decision to use prime real estate. They also allow us to boldly promote a product exclusive to newsagents which is backed by a strong TV campaign.
We’re confident about Harry Potter and early sales data supports that view.