Ink and toner sales are going great this month in my store (and plenty of others in the newsXpress group) thanks to this flyer we have sent out to 20,000 homes around our newsagency. What makes it work is the ranging and management advice and support underpinning the brochure.
Customers are bringing the flyer in and specifically asking for items off it. This is unusual for newsagencies which have been known as expensive. Not for ink and toner. My view is that it is important to reposition as being price aware and current in terms of offerings such and ink and toner.
Ink customers are efficient for us – usually buying other items which in-store. We are cross promoting photography magazines since many people are using the ink for printing photos.