OK! Magazine is running a promotion which should drive some good traffic to newsagencies. Anyone purchasing the Music & Lyrics DVD at Sanity, Virgin or HMV will be given a voucher to redeem a free copy of OK! from a newsagency.
Smart newsagents will scout out the participating DVD retailers in their area and remind them of their location.
In our newsagency we’ll be handing over the free copy of OK! with one of our Magazine Club Cards with the first magazine clipped – making it an extra reward.
wow, this is a revolution in print distribution. Handing out free CDs & DVDs with newspapers or magazines is often done (UK, Spain, Poland, Southern America), but this is taking the concept a big step further.
Piet, the folks behind OK! Magazine in Australia are innovators – their numbers of a year old title are excellent.