NDD demonstrates their magazine distribution prowess again today sending just 15 copies of Delicious magazine. As I blogged here last month, this is a 50% cut and we will, again sell out. What demonstrates the genius of the folks at NDD is that the extra copies of the June issue which we asked for a while back arrived today – the same day the new issue arrived.
NDD likes to have it both ways. They grossly oversupply with low volume titles and undersupply a successful title like Delicious. If they want to kill the sale of Delicious in my newsagency then they are going about it the right way. I will contact the publisher and ask what they think.