The National Geographic sells itself with stunning covers, usually. Some bright spark has decided that the cover is not as important as a two for one deal with the current issue.
The latest National Geographic has been delivered to newsagents in a plastic bag with a white sheet. At a glance it looks like an adult title. The bag of shame is a shame and will affect sales for this issue of National Geographic.
We usually place National Geographic in a good position – displaying the full cover. Not this time.