My initial reaction upon seeing Sudoku for Dummies was that newsagents cannot compete on price with bookshops. Then the text, Australian Newsagency Edition, was pointed out to me.
Having a Newsagency Edition allows us to promote this as an exclusive title. It also stops price comparison.
Newsagents ought to actively promote their exclusivity with this book. We have the title in a good position next to our range of sudoku titles.