We capped our magazine area with over thirty metres of light boxes for magazine posters when we moved to our current location five years ago. While I’d prefer to have LCD screens capping magazines, these light boxes still work well. They look especially good when publishers make sure we have sufficient poster material to boldly promote a title. The issue of Australian Womens Weekly out today is a good example.
As is the current issue of Better Homes and Gardens.
This is bold in-store support above and beyond the aisle end displays, co-location and front of house posters demonstrate the difference between a newsagency and, say, a supermarket or convenience outlet selling magazines.
Publishers need to keep good quantities of these materials flowing for without them newsagents cannot create good display and fill their light boxes.