In Sydney tonight I detoured into Wynyard station to see the MX free daily newspaper distribution model in action there. In addition to the free standing collection points as shown in the photo, I counted eight people in a short space offering free newspapers to everyone heading home from work.
The people distributing MX seemed more proactive – and much happier – than the people I saw handing our the free newspapers in London late last year.
Newsagents in Melbourne, Sydney and Brisbane ought to make a field trip one weekday afternoon to see the MX distribution team in action., Given the growth of free daily newspapers overseas and the growth of free magazines here, being aware of this distribution model and seeing it in action may trigger much needed focus on your own plans for the future.
hey
thanks for this article.
now i am working for a free daily in Shanghai China.
it seems that it is very difficult to control your distribution force–people who hand out ur papers.
will u plz give me some ideas for that? thanks!
my mail is ilove_english@msn.com
jinghua I suggest you contact a newspaper publisher. Try the people at the Standard in Hong Kong as they have an excellent operation.