Customers have been asking if our newsagency is giving away a free pair of tights with Famous as is being promoted at Safeway. We’re not and I am okay with that as I know publishers need to offer premiums at different times in their various channels. What is interesting is that we are being asked. I see this, in part, as a consequence of our Magazine Club Card, a loyalty program which is pulling customers who would traditionally purchase their magazines at a supermarket.
Our comeback to the question is what’s a pair of tights when you can get a free magazine.