Famous magazine has had a makeover and as a result it stands out better when in the mix on the shelf with competitors Who and NW.
We are going to use our magazine loyalty program to support the new look with a double clip option on Famous next week. While the merchandiser has created a good in-store display I feel that an over the counter offer to draw attention to the new look could help more.
The offer will also remind our team of the new look – it is hard sometimes to keep up with the changes in product at the counter.