Every week now I am seeing evidence that blogging here about poor scale our by NDD is achieving a better outcome for my newsagency that dealing with them through regular communication channels. Titles such as this school selection book are being supplied in numbers which reflect the sell through rate of previous issues – as it should be.
That I have to blog for such an outcome is unfortunate. Less than 10 newsagents have blogs so the opportunity of public humiliation of NDD to achieve an outcome is not available to the broader channel.
Key to what I have sought from NDD is equitable supply based on the sales data I send them daily. I am not unique. I trust that NDD has altered its behaviour for other newsagents as it has for my newsagency.