You know your marketing is working when a customers walk in clutching a flyer you have distributed and they ask for a specific item listed. You feel especially chuffed when the item they want is something you would not usually carry. This has happened several times during our Tax Time Savings promotion over the last month.
This week, a customer came in wanting to purchase the Fellows shredder. There was no hesitation on their part: it was a known brand, the product was well represented on the brochure and the price was competitive. The sale was easy.
Playing in the home office space has been a challenge for many newsagents. The new regular stationery marketing program we are part is showing good signs of success. It is certainly broadening our range and delivering new customers to our shop.