We decided to give Famous magazine a kick along this week and placed it next to our main newspaper stand. The result has been excellent – I’d expect a sell through of 90% by the end of today.
The display next to the newspaper stand is usually reserved for Alpha but since it sold out we thought we would give Famous a crack. I like locating it next to the newspaper because so many other retailers now have a magazine of the week or a feature magazine display on the counter – so much so that consumers are, I suspect, blind to them.
While we have two magazine aisle ends strongly promoting titles as well as two front of shop second location displays for popular titles, famous often misses out because it is not in our pool of top performing titles.
This week’s experience shows that it may be getting lost in the regular display space and that an occasional promotion like this may help it better connect with our customers.