Newsagents have received a letter from Horwitz Publications and Network Services committing to allocate quantities of Horwitz titles to ensure that supplies closely match expected sales. If this happens newsagents will cheer as it reflects a more appropriately tuned supply model – I expect supply to be on the basis of a target sell through rate of 70% or higher for anything less would not provide the return I am looking for.
Now if only all publishers and distributors would agree to such arrangements. It would be good for the environment.