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Knitting Made Easy

We are using the launch of the Knitting Made Easy partwork to promote our other knitting, quilting and craft magazines. Around this display we are promoting many other titles and hopefully building add-on sales and some good return business.

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While there continue to be supply problems with partworks, I see the TV promotion of special interest titles as an opportunity to introduce the new traffic to other parts of the newsagency where we satisfy that special interest.

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