I have been told about a retailer in Melbourne pitching a three magazines for the price of two offer. The free magazine is the cheapest of the three bought. The promotional signage in the shopping centre indicates this is a limited time offer.
I am surprised to see such steep discounting of magazines – I wonder if it is a thought through strategy or a knee jerk reaction to address a traffic problem.
Magazines are not bought on price. Loyalty to a retail outlet is not likely to be won by this deep discount deal.