The special 15th anniversary edition of Who out today is the first post-transition issue following the acquisition of the title last month by Pacific Magazines. The additional point of sale material to support the special edition is welcome.
There is a real opportunity with the new energy directed at Who by the folks at Pacific to drive traffic and sales on a Friday. Hopefully, newsagents will get behind the title with bold in-store display. The more we do this across the channel the more attention we will get from Pacific. Tapping into their integrated TV campaign would be excellent for newsagents.
I see Who as an opportunity to refresh the store for weekend traffic and to underscore our relevance as the destination for magazines.