I have been fortunate to be involved in an exclusive sales based replenishment trial involving ACP products being supplied to a group of newsagents using Tower Systems software. This is the second such SBR trial involving newsagents. In the first trial my store was one of then trial sites. This time, they are located in NSW and QLD.
While I will not breach confidentiality with details of the trial, I would note that UK experience with SBR is such that newsagents can expect to see more of this model in the future – supply over the course of an on-sale period based on sales data. Overseas experience is that retailers and publishers are pleased with the outcomes.
Good data is crucial to SBR working. Good data comes from a commitment from the newsagent and software company to compliance. While compliance is a tough road, the rewards are good through more accurate supply and early access to trials such as SBR and other initiatives. Yeah, I am blowing the Tower Systems trumpet with this post – so I should, Network/ACP came to Tower because we have an excellent community of compliant newsagents.