Stuck on top of the coat of arms on the masthead for The Age newspaper is this garish post it type ad. It defiles the newspaper brand. This ad also seeks to take sales away from retailers and shift them to home delivery. As a retail only newsagent I am not happy about this. Given the evolving financial model for home delivery it is not ideal either since newsagents are carrying more risk from these publisher deals. That aside, my main issue is with the desecration of the masthead.
The Herald today had a sticker like this. Like you, I don’t like this.
Interesting. Chasing numbers for an audit maybe.
Mark, the sticker was for NRMA.
Hi, Mark.
If one stick a day can create/save a position in Fairfax, then I wish we have one stick every day, so Fairfax has extra 365 staff to make the brand stronger, make the paper distribution smoother, make newsagents’ lifes easier.
(giving the sticks have nothing to do with subscription of its publishing).
Cheers,
Sunny