We have been experimenting with different titles in this tiny space next to one of our lottery registers. The best performing title in this impulse space so far is Super Food Ideas. We sold five copies on the weekend from this location alone. Not bad considering that each was an impulse purchase. We achieved usual sales from the regular location of this magazine.
Other titles which have done well here include That’s Life, Take 5 and People’s Friend – think demographic and the anchor product of the space, being lotteries.
Passive up selling using space like this is hard work because it is another task to check daily. However, it is essential in this competitive marketplace.