The Sydney Morning Herald reports that Zoo Weekly might be in trouble for offering cosmetic surgery (breast enhancement) as a prize in a competition.
Maybe this competition is a tipping point. I suspect that the folks at Emap knew what they were doing – especially that the prize would be controversial.
My feeling – based on no hard evidence – is that Zoo has plateaued. There are only so many people wanting to buy magazines featuring former big breasted reality TV contestants. The formula is, well, a formula and without significant change becomes stale.
So, the contest is a success because the SMH and others are writing about the title. I’ll see what happens sales wise.
Sorry about the headline for this post, the temptation was too great.