Gourmet Traveller, Home Beautiful, In Style, New Woman, Madison … these are just some to the magazines this month with free gifts. The gifts range from bags to make up to restaurant guides. The challenge is to display the gifts in a way which drives sales – traditional magazine fixturing makes this difficult.
Over the weekend we promoted the Home Beautiful gift in a way which showed off the free Ultimate Shopping Guide gift and it worked well, achieving better than average sales.
On option we are considering, given the current crop of women’s titles with a gift, is to build a display around this.
thanks alot