The Melbourne Observer actively supports newsagents. They provide a link at their website listing the 400 newsagencies where the title is available. They also promote newsagencies through ads in their newspaper – including a pitch to readers suggesting they arrange a putaway. By embracing the Melbourne Observer newsagents support a newspaper supporting them.
In my own newsagency sales of the Melbourne Observer are strong. While the demographic is older, they are loyal and it is this repeat business which is good for business. I know of newsagents who have embraced the title and been thrilled with the results.