We re-launched into books last week based on a four page A6 flyer – sent to 15,000 homes around our centre. Our supplier overprinted the brochure with our details – always helpful in driving traffic back to your particular store. While we have played in the book space previously, this is the first time we have supported the category with a concerted campaign outside our shop.
We are supporting the catalogue with considerable stock displayed in front of our newsagency (see the photo below). While the flyer and range is Father’s Day themed, all categories are selling well – far better than expected.
What’s also interesting is that the sale is drawing people into the shop who would otherwise have passed us by. I especially like the browsing, and business, immediately prior to Australia Post opening each morning.
We’re not in books at this level for the long haul – I see it as something to run three or four times a year with a smaller range in store in between. The folks at Australian Book Wholesalers have been very helpful.