This tribute to Peter Brock from the folks at Wheels magazine is a good offer. Outside of car racing Peter Brock is loved by Australians.
By packing the Brock tribute with a couple of back issues they are attracting new readers to their offer and saluting the master of car racing at the same time. I often complain about bonus packs of magazines. This time it makes sense – the special tribute will attract new readers who may be interested in the back issues. Where this process is abused is if publishers back back issues of a regular issue of a magazine – issues the regulars have probably read. Well done to the Wheels team!