Take a look at the best promotional poster you’ll see for the 2007 Rugby World Cup:
newsXpress newsagencies are getting behind this sporting event as a show of support for the Wallabies and to inject some fun into their stores.
By connecting with major events such as the Rugby World Cup, newsXpress is strengthening the community connection for its stores and taking promotion beyond the traditional newsagency seasons.
Disclosure: I am a Director of newsXpress Pty Ltd