No sooner had I moved copies of Crikey! magazine from the children’s section to the high traffic dance floor than a boy, four or five, stopped his mum to point out the title. That was Friday. Saturday I saw the same situation play out again. The brand recognition for Bindi and Bob Irwin is exceptional with this demographic.
Crikey! is a title we will co-locate to the front of the shop so that children know we have it – building habit. We have a group of titles, like Crikey! now, which demonstrate breadth of range and reinforce the point of difference offered in a newsagency.